Jan 04

Design Your Website To Grab Your Visitor’s Attention

You need to grab the attention of your visitors within the first few seconds of their arrival on your site so that they stay and explore your site further.

Here are some suggestions:
1. Your logo and header graphics should communicate what your website is about.
2. Use words and phrases in your headline that will attract the curiosity of your visitors.
3. Don’t use words that tend to discourage the attention of your visitor.
4. Keep your headline short and concise.
5. In your headline, use the main keyword or keyword phrase used to optimize that particular page. Some visitors reached your website by searching on that particular word or phrase. If you use it in your headline, they are more likely to further explore your site.
6. Use a different font for your headline. Georgia or Tahoma would be good fonts to use.
7. Use a larger font for your headline to attract the eye of your visitor.
8. Use a different color for your headline than for your content.  Dark blue or red works well for headlines.  Use black for your content.
9. Studies show that black text on a white background is best and the easiest on your visitors’ eyes.  Don’t put your content on a patterned, busy, or colored background as doing so tends to distract your visitor.

Here are some suggestions for the remainder of your content.
1. Use a different color font to emphasize important words or sentences.
2. Highlight keywords and phrases. Yellow works best.
3. Use a slightly larger font for important sentences.
4. At low resolutions such as those for a computer screen, it is easier to read small text in a sans serif font such as Arial or Verdana.
5. Capitalize important single words or phrases. Do not capitalize whole sentences.
6. Use common, everyday words which are easily understood.
7. Do not use abbreviations. Not all of your visitor’s will understand what an abbreviation stands for.
8. Do not use slang. The Internet is worldwide which means you may get visitirs from different countries and/or cultures with no idea at all what a slang word means.
9. Keep your sentences simple.
10. Your paragraphs should contain from 3 to 5 sentences and no more than this.
11. Studies have shown that it is more difficult to read from a computer monitor than it is from a printed page. Since your visitor will read about 25% slower, keep your paragraphs and sentences as short as possible.
12. Use graphics to emphasize a particular section of your content. For example, use an image of a book cover when promoting an e-book.
13. Avoid using animation. Most people find animation annoying as well as distracting. In addition, your visitors’ eye will constantly be drawn away from your content and towards the animation. Do you want your visitor looking at the animation or at your sales message? EXCEPTION: If your site is a content site, you may want to use animated banners for products or services you are promoting on that site.

Goal Setting in the Present: Nine Goal Setting Lessons

One of my top goals is to become an information marketing entrepreneur. You know the kind who sits at his kitchen table in his underwear and makes money while he sleeps? As you know, goal setting, is a necessity, especially when you want to make improvement, but how does one get good at setting and achieving goals in the first place?

http://pdguyon.com/blog/58/goal-setting-in-the-present-nine-goal-setting-lessons/

The Idea Of Content Marketing As the Most Productive Task

This article is about the importance of content marketing in the field of entrepreneurship. Itâs about the key on how to make business more productive and on how to achieve the goal in a fast manner. Its all about content marketing.

http://marketerslog.com/the-idea-of-content-marketing-as-the-most-productive-task-2

The Masterplan For The Year 2012

This is a blog post explaining a little bit about what I’m going to do with my internet marketing effort starting this year like slowly moving my focus on doing SEO and trying new traffic generation and creating more valuable content.

http://marketerslog.com/the-masterplan-for-the-year-2012

Challenges, Do-Yous, and Goals — Oh My!

 Develop a little flexibility in thought through reading these  three points of view, and maybe even use that flexibility to work towards your goals!

http://nlpmonthly.com/examples-from-the-world/challenges-do-yous-and-goals-oh-my/

Finding New Clients For Our Local Small Business Consultancy

In this second article about providing consultancy services to help small local businesses with their online marketing, Kevin Brown describes the 3 main ways they use to find new clients for their startup consultancy. You will notice one VERY INTERESTING thing – none of these methods for finding new clients uses any paid advertising…

http://kevinsbrown.com/finding-new-clients-for-our-local-small-business-consultancy.html

Jan 03

Website Design: Choosing A Layout

There are many different website layouts to choose from and deciding on a particular layout is one of the first steps when designing your website. However, no matter what layout you decide on, your website should always be as simple as possible and easy to navigate.

The most appropriate layout for your website will depend upon the complexity of your site. Look at various sites on the Internet that offer products similar to your product to help you decide on the most desirable layout for your website.

The simplest layout consists of a single column containing content with or without additional tables for a header and a footer. Basically, this type of layout is used for a single page sales letter. The header will include your logo and your header graphics, the content will consist of your copy and links to your business notices. The footer will contain your copyright and possibly your website’s name. The only links will be to your payment processor and legal notices pages. This layout will work for any single product sales when your site requires no navigation or links to other content.

The second simplest layout consists of two columns of content with or without additional tables for a header and a footer. As above, the header includes your logo and header graphics, one of the columns will consist of your navigation menu with links to other content while the second column will contain your copy, and your legal notice links. The footer will contain your copyright and possibly your website’s name.

If you have a medium to large website, you may need to use a layout with more columns and additional space for navigation menus, etc. Use a layout that meets your web site’s needs. As long as you don’t arrange your content haphazardly or use too many columns, the layout will remain fairly simple and easy to follow.

Depending on the size of your website, use a one, two, three, or four tier structure. For a one tier website design, your website structure should consist of your main page (home page) with links to your legal information. If your website is a content site, you may need to use a two or three tier structure with the main categories listed in your navigation menu. These then link to the content (two tier) or link to subcategories which then link to the content (three tier).

If your site is very complex, you may have main categories links in your navigation menu which link to subcategories. These subcategories may link to even smaller subcategories which will then link to specific content. A good example of this would be for a gardening site.  Here is an example: Bushes -> Flowering Bushes -> Roses -> Specific Rose Bushes.

You should not make your website any more than 4 layers deep. This guarantees that your visitor will be no more than 3 clicks away from your home page.

The 30 Day Blog Challenge
To someone new to blogging, starting a blog can appear scary, intimidating and daunting. ItÕs none of these. In fact, itÕs as easy as falling off a log! That’s what this ’30 Day Blog Challenge’ sets out to prove. 

http://internetinfopreneur.com/blog/the-30-day-blog-challenge/

How To Write A Sales Letter That Sells 
There is a secret to writing copy that sells. This blog post reveals 3 conversion-boosting strategies you should know about if you’re selling a product or service. Discover them here. 

http://buenrendon.com/2012/01/02/how-to-write-a-sales-letter-that-sells/

Internet Marketing Lust
Making lots of money in Internet Marketing is tempting… but how much are you willing to go?

http://buenrendon.com/2012/01/03/internet-marketing-lust/

Free iPhone Photography Workshop
This post discusses an opportunity to learn how to get the most out of a camera phone. This iPhone Photography Workshop taught by Jack Hollingsworth includes using iPhone apps for photographers and iPhone photo tips. 

http://www.mugshotmarketing.com/photo-tips/free-iphone-photography-workshop

What Is the Best Digital Camera to Use for Marketing?
The use of photos can be effective in marketing your products and services. You can capture those photos yourself. Learn what the best digital camera is to get started today.

http://www.mugshotmarketing.com/photo-tips/what-is-the-best-digital-camera-to-use-for-marketing