Who Is Your Audience?

March 14, 2017

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn up his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

Design Your Website To Grab Your Visitor’s Attention

January 4, 2012

You need to grab the attention of your visitors within the first few seconds of their arrival on your site so that they stay and explore your site further.

Here are some suggestions:
1. Your logo and header graphics should communicate what your website is about.
2. Use words and phrases in your headline that will attract the curiosity of your visitors.
3. Don’t use words that tend to discourage the attention of your visitor.
4. Keep your headline short and concise.
5. In your headline, use the main keyword or keyword phrase used to optimize that particular page. Some visitors reached your website by searching on that particular word or phrase. If you use it in your headline, they are more likely to further explore your site.
6. Use a different font for your headline. Georgia or Tahoma would be good fonts to use.
7. Use a larger font for your headline to attract the eye of your visitor.
8. Use a different color for your headline than for your content.  Dark blue or red works well for headlines.  Use black for your content.
9. Studies show that black text on a white background is best and the easiest on your visitors’ eyes.  Don’t put your content on a patterned, busy, or colored background as doing so tends to distract your visitor.

Here are some suggestions for the remainder of your content.
1. Use a different color font to emphasize important words or sentences.
2. Highlight keywords and phrases. Yellow works best.
3. Use a slightly larger font for important sentences.
4. At low resolutions such as those for a computer screen, it is easier to read small text in a sans serif font such as Arial or Verdana.
5. Capitalize important single words or phrases. Do not capitalize whole sentences.
6. Use common, everyday words which are easily understood.
7. Do not use abbreviations. Not all of your visitor’s will understand what an abbreviation stands for.
8. Do not use slang. The Internet is worldwide which means you may get visitirs from different countries and/or cultures with no idea at all what a slang word means.
9. Keep your sentences simple.
10. Your paragraphs should contain from 3 to 5 sentences and no more than this.
11. Studies have shown that it is more difficult to read from a computer monitor than it is from a printed page. Since your visitor will read about 25% slower, keep your paragraphs and sentences as short as possible.
12. Use graphics to emphasize a particular section of your content. For example, use an image of a book cover when promoting an e-book.
13. Avoid using animation. Most people find animation annoying as well as distracting. In addition, your visitors’ eye will constantly be drawn away from your content and towards the animation. Do you want your visitor looking at the animation or at your sales message? EXCEPTION: If your site is a content site, you may want to use animated banners for products or services you are promoting on that site.

Goal Setting in the Present: Nine Goal Setting Lessons

One of my top goals is to become an information marketing entrepreneur. You know the kind who sits at his kitchen table in his underwear and makes money while he sleeps? As you know, goal setting, is a necessity, especially when you want to make improvement, but how does one get good at setting and achieving goals in the first place?

Goal Setting in the Present: Nine Goal Setting Lessons

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The Masterplan For The Year 2012

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Website Design: Choosing A Layout

January 3, 2012

There are many different website layouts to choose from and deciding on a particular layout is one of the first steps when designing your website. However, no matter what layout you decide on, your website should always be as simple as possible and easy to navigate.

The most appropriate layout for your website will depend upon the complexity of your site. Look at various sites on the Internet that offer products similar to your product to help you decide on the most desirable layout for your website.

The simplest layout consists of a single column containing content with or without additional tables for a header and a footer. Basically, this type of layout is used for a single page sales letter. The header will include your logo and your header graphics, the content will consist of your copy and links to your business notices. The footer will contain your copyright and possibly your website’s name. The only links will be to your payment processor and legal notices pages. This layout will work for any single product sales when your site requires no navigation or links to other content.

The second simplest layout consists of two columns of content with or without additional tables for a header and a footer. As above, the header includes your logo and header graphics, one of the columns will consist of your navigation menu with links to other content while the second column will contain your copy, and your legal notice links. The footer will contain your copyright and possibly your website’s name.

If you have a medium to large website, you may need to use a layout with more columns and additional space for navigation menus, etc. Use a layout that meets your web site’s needs. As long as you don’t arrange your content haphazardly or use too many columns, the layout will remain fairly simple and easy to follow.

Depending on the size of your website, use a one, two, three, or four tier structure. For a one tier website design, your website structure should consist of your main page (home page) with links to your legal information. If your website is a content site, you may need to use a two or three tier structure with the main categories listed in your navigation menu. These then link to the content (two tier) or link to subcategories which then link to the content (three tier).

If your site is very complex, you may have main categories links in your navigation menu which link to subcategories. These subcategories may link to even smaller subcategories which will then link to specific content. A good example of this would be for a gardening site.  Here is an example: Bushes -> Flowering Bushes -> Roses -> Specific Rose Bushes.

You should not make your website any more than 4 layers deep. This guarantees that your visitor will be no more than 3 clicks away from your home page.

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