Understanding Goal Setting Theory

March 9, 2017

Perhaps the most popular proponents of the goal setting theory are philosophers E.A. Locke and G. Latham. Their theory suggests that goal setting is innate among human beings and that identifying and mapping out methods to reach them are some of the most natural factors of human behavior.

Related literature would tell you that goal setting theory is rooted on these four basic ideas:

1. People rationally set task-related goals.

2. People are the ones that determine how much time and effort are afforded into reaching these goals.

3. Goals, to be effective, must be specific, accepted and attainable.

4. It is important to be list feedback on performance.

The goal setting theory assumes all of the above four and makes the following general claims:

1. Goal setting affects behavior.

2. Difficult goals result in higher performance levels.

3. Motivation comes from lessons from a previous goal.

4. Goal clarity affects performance.

5. Goal difficulty is directly proportional to satisfaction.

Goal setting and behavior

Goal setting theory states that identifying goals allows people to make calculated decisions. Once these are realized, they naturally direct and provide motivations so that these goals are reached. It also helps people commit to something and arrange their activities so as not to deter them from the intended achievement.

Performance is correlated to difficulty

The more challenging and difficult it is to reach a goal, the higher the resulting performance level. Of course, if a task is a little daunting, the more effort a person will likely give to accomplish it. According to the goal setting theory, performance is influenced by four key factors.

First, goal setting centers on a person’s attention to actions that would lead to a goal, thereby reducing the time and energy given to things unrelated. Second, as mentioned earlier, the higher the goal, the more effort is required. Third, when a person knows he has control over the time and effort to be set aside, the more persistent he becomes. And fourth, there are lessons to be learned.

Motivation is driven by past actions

People get motivated to work toward a goal if they had been exposed to or familiar with a similar situation that saw failure in the past. Goal setting theory notes that errors and dissatisfactions push people to do better the next time.

The clearer the goal, the better the performance

This needs no further explanation. If a person knows exactly what he wants to attain, it will be a lot easier to identify proceeding actions and faster to reach the goal. Performance works at its full potential this way.

Goal difficulty affects satisfaction

In relation to factor number two, people tend to derive a greater worth when they complete difficult tasks. According to Locke and Latham’s goal setting theory, satisfaction levels are driven by the amount of effort and sacrifice put into a certain goal. Challenging goals give a stronger sense of achievement.


5 Ways to Keep Visitors Coming Back

March 8, 2017

A lot of successful websites depend on returning visitors for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shout box

When you start a forum, chatroom or shout box, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news in your niche. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!


The Importance of Blog Design

February 27, 2017

Blogs have increased in popularity over the past several years. Many people have created personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Because of this, blogs are also being used as internet marketing media. Before, internet marketing was done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists.

Many people spend time reading blogs. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

While getting news reports from blogs isn’t reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences with products and services from a company.

Since there are many people who read and start their own blogs, blogs are a good medium to market a product. Increasing blog traffic means an increase in product sales.

Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging.

A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.

When you have increased traffic to your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues.

This can be done by having informative or amusing content and a good blog layout and design. You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.

The blog’s layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization which can increase your blog’s traffic if you utilize this feature correctly.

Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.

* Customize the banner

The banner usually has the most generic designs that are common to the blogs from a blogging company or service.

You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog.

In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10 from sites such as Fiverr.

* Personalizing photos

Of course, most of the photos that you will be posting will be your own. However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page.

It can also add to the design of your blog. You can choose a standard border or you can create your own border which can be associated with your blog’s templates.

* Add a favicon

Don’t you think sites with icons on the address bar before the website’s URL are cool? Many people do. These favicons add a professional look to the URL. These are easy to create using photo or graphic editing software.

* Check out blog templates, layouts, backgrounds, textures and skins from sites

There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

* Include RSS feeds

This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.

* Audio makes your blog more personal

Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, an mp3 file or playlists loading with your blog.

* Advertisements

If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.

Try using these tips and you can definitely increase and retain traffic on your blog.


Survey Tools

February 25, 2017

In today’s world, survey tools are an essential medium for getting feedback, which in turn is important in forming the right decisions. It is through the use of survey tools that you will be able to receive feedback.

A survey is actually one of the best ways of getting information about the preferences, attitudes, beliefs, or behaviors of your subscribers, customers and prospects.. And, the results then are essential in order to determine models and trends that will help you realize some of the possible changes you need to do.

Because of the results you get, you’ll be able to realize what areas you will need to improve in order to increase the overall effectiveness of your business.

Traditionally, the easiest and fastest way of managing a survey was to form the actual survey, that is, print it out and mail it to the target respondents. This has in fact been used until now; however, many individuals and organizations today, with the power of some technologically advanced survey tools, conduct surveys online.

This phenomenon then led to the formation of the concept for web surveys, which is actually one of the hottest trends not just in the business industry, but of course in the research industry. It is through these web surveys that individuals and organizations are able to gather feedback about people, events, ideas, products and even services.

Along with the rise of the concept for web survey is the emergence of some web survey tools for forming this type of survey. The online survey tools are now available as both self-service and full-service website providers that generally aid individuals and organizations with their survey project needs.

It is the online survey tools that provide the resources for you to start designing the survey questionnaires. It is also through the online survey tools that the individuals and organizations are able to gather, organize, and analyze the survey results all in just a single web browser. How come? It is simply by way of storing the results on the computers.

There are a number of online survey tools these days. In fact, several sites on the web make some survey tools available for whatever survey project you have. These companies then, with the power of their available survey tools, can guide you along the process of creating an effective survey. It is just important to note that online survey tools in general are basically Application Service Providers (ASP) and they do not need you to download or install software.

But, there are also a few online survey tools that are not application service providers, therefore, they require you to purchase their software that can be installed and downloaded for you to start designing the survey you need.


Improve the Usability of Your Website

February 24, 2017

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. It is much easier for your visitor to read your content (especially important if it is a sales page) if you use a 12.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 10 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.