Internet Marketing Success: Overcoming Information Overload

Did you know that since the beginning of civilization until 2003, 5 exabytes (EB) of information was created? Just think about how much information that is; 1 EB= 1073741824 GB. That’s over 1 billion GBs! Did you know that nowadays, that same amount of information (5 EB or over 5 billion GBs) is created every 48 hours? No wonder you are constantly being bombarded with more information than you can possibly ever process, resulting in information overload.

According to Wikipedia, the general causes of information overload include:
• A rapidly increasing rate of new information being produced
• The ease of duplication and transmission of data across the Internet
• An increase in the available channels of incoming information (e.g. telephone. Email, instant messaging, RSS,etc.)
• Large amounts of information to dig through
• Contradictions and inaccuracies in available information
• A lack of a method for comparing and processing different kinds of information
• The pieces of information are unrelated or do not have any overall structure to reveal their relationships

Every day multiple new products are launched with sales letters written to entice you to purchase this latest, greatest marketing program or that e-book. How many of these products have you purchased? And, how many are collecting virtual dust on your hard drive?

And if you do read every product you purchase, you will find that this product says to do this while another product says you need to do that in order to be successful. No wonder you become bogged down with information overload.

So the first thing you need to do to overcome information overload is to stop buying every new product that comes along. Before purchasing any product, ask yourself if you will use the product within the next two days. If the answer is no, then chances are you will never use it.

This also includes “free” reports you have downloaded. Usually in order to receive one of these reports, you need to join someone’s list. Will you read that report within 48 hours? Do you need to join yet another list? If the answer is no, do you really need another report taking up space on your hard drive?

NLP 101: Calibrate Your Decisions

Do you always make good decision? If not, here is an exercise for you to experiment with to improve your decision making with 2 minutes investment!

NLP 101: Recalibrate Often

People and their states change, so we need to calibrate against their current state. And we need to recalibrate like this often. Check out the example in this article of how to recalibrate as needed as part of a conversation.

NLP 101: You’ve got to see it to see it

In order to calibrate against a situation, you need the sensory acuity to distinguish between two states. Where might you want to use this sensory acuity to calibrate? Read on to find out.