Jan 08

Miscellaneous Website Design Tips

Here are some miscellaneous website design tips.

1. Design your site at 1024×768 screen resolution to ensure that your entire web page is displayed on the majority of your visitors’ browsers. (Set your margins to zero. Pixel count should be at a maximum of 900 pixels wide.) There will be some white space at higher resolutions, but if you use this resolution, the majority of your visitors will never need to use a horizontal scroll bar. If your visitor must use horizontal scrolling they may become annoyed, possibly causing them to click away from your site. Test your site at different resolutions. PLEASE NOTE: The lowest resolution you should use is 800×600 pixels.
2. Every page should have a prominent title and that title should match the link to that particular page.
3. Include your site name using either a graphical logo or text on every page. Make sure it links back to the home page just in case your visitor clicks on it.
4. Your site design and images should tie in with your site name.
5. Use Java sparingly. Use Javascript instead if possible.
6. If you use a pop-up window for your newsletter/e-zine subscription form or for special offers, use a JavaScript that sets a cookie on your visitor’s computer. The pop-up will only show up on your visitor’s first visit to your site and they won’t be annoyed by seeing the pop-up more than once.
7. If you use frames, use them sparingly. Poor usage of frames makes your site look unprofessional. It’s also difficult for search engines to index web pages consisting of frames.
8. Use tables or CSS to neatly align your links.
9. Try to make every page on your website no more than three clicks away from the homepage. Design your site wide, not deep.
10. Repeat the navigational links on every web page.
11. On every werb page, include a “Home” link which takes the visitor back to the home page.
12. If appropriate for your site, use a “breadcrumb trail”. Ex: You Are Here>Home Page>Main Category>Subcategory>Content. Always include “You Are Here” so your visitors know exactly where they are on your website.
13. If your site is large, include a site search form at the top of each page.
14. Check all your links at least once weekly to eliminate any broken links.
15. Always include links to your Legal Statements such as your Terms of Service, Disclaimer, Legal Information, Privacy Policy, Contact Information, etc. at the bottom of every web page. If your website sells a product or service or has a link to a site that does, include a Compensation Disclaimer. PLEASE NOTE: This is required by US Law!
16. Cross link relevant pages. Ex: Link your “FAQ” page to your “Contact Us” page as your “FAQ” page might answer your visitor’s question.
17. Your buttons or links should lead to important information which explains the content of your website in more depth.
18. Minimize the number of hyperlinks you use in your text.
19. Offer your visitors a PFP (printer friendly page) website by installing a free CGI program.
20. Be consistent with your background theme on every page of your website.
21. When you set the font typefaces for your site, use 3 to 4 options. If your first font choice is not available, one of the others can be utilized by your visitor’s browser. The easiest font to read on-line is Arial while the most web friendly font is Verdana as it is wide and easy to read. Avoid using small serif fonts such as Times Roman.
22. Always use both Arial and Helvetica when you set your font tags so that your website is viewable by both Windows and Mac users.
23. Use different font sizes in your content. This enables your visitor to change the font size in their browser (which is very useful for people with vision problems).
24. Be consistent as to font types and sizes throughout your website.
25. Use a maximum of 3 text colors plus a highlighting color. For example black text, red text for emphasis, blue text for less emphasis, and yellow for highlighting. Dark text on a light background is the easiest for your visitor to read.
26. If you use an icon, place explanatory text below it. Ex: If you use a picture of a house to denote your home page link, include the word “Home” below the graphic.
27. Set alternative, descriptive text in all of your images. If your visitor has turned off graphics, the text will appear in place of the image. Also, if your visitor is visually impaired, their screen reader will be able to read the text. Always include one of your keywords in the alternative text tag .
28. Always use JPG (JPEG) format for photos and GIF or PNG for web images and clipart.
29. Use enhanced features such as Flash efficiently and SPARINGLY. Give your visitors a “no flash” option.
30. If you use a table, set the width in percentages, not in pixels. This will allow the table to adjust its size to the browser window. An exception to this would be if you use a table to anchor an image such as a header graphic. In this case, you would use pixels for all of the tables on your site.
31. If you want a border around a table, use a colored border of size 1 or 2 or use CSS for a dotted or dashed border. Using a standard black border looks unprofessional.
32. Check, double check and recheck your content for spelling and grammatical errors. Even one error will be apparent to your visitors and make your site look unprofessional. Use a spell checker and have someone else proofread your copy.
33. Your website should be simple but aesthetically pleasing. Subconsciously, visitors will associate your product’s quality with how your website looks.
34. Jazz up your web pages by using bold headlines, highlighting, colored table cells, and graphical arrows and/or bullets.
35. Use the same graphical bullets, arrows, dividers, etc. throughout your site to cut down on loading time as the graphic only needs to load once for multiple instances.
36. If you would like an image to be displayed as soon as the web page loads, place this code in your head tags :

Change image.gif to the name and extension of the image that you want to load immediately.
37. Encourage feedback from your visitors by including an anonymous on-line contact form and email link.

Finding internet marketing niches

Finding internet marketing niches is a very important part of starting your internet business. What is the focus of your business? It is time to come up with the main idea for your business. Start the process with brainstorming.

http://www.freecomputerclassroom.com/finding-internet-marketing-niches/

Keep Website Visitors Coming Back

To earn money you need to keep website visitors coming back. The main way to do this is through providing fresh content. This helps to call attention to the value of the posts and the validity of the site.

http://www.freecomputerclassroom.com/keep-website-visitors-coming-back/

Ask and You Shall Receive: The Most Powerful Marketing Question You Could Ever Ask Part 1

Ask and You Shall Receive! What could this possibly have to do with marketing your business and attracting new customers?

Plenty! Why does the Bible tell us to do this? Because it works! No, Iâm not saying you should pray for more customers, I have a better idea. Simply put, if you are wondering what your market wants the most, ask them, then give it to them! Letâs take a look at how to apply it to your business.

http://pdguyon.com/blog/85/ask-and-you-shall-receive-the-most-powerful-marketing-question-you-could-ever-ask-part-1/

Ask and You Shall Receive: The Most Powerful Marketing Question You Could Ever Ask Part 2

Ask and You Shall Receive Part 2: What could this possibly have to do with marketing your business and attracting new customers?

Plenty! Why does the Bible tell us to do this? Because it works! No, Iâm not saying you should pray for more customers, I have a better idea. Simply put, if you are wondering what your market wants the most, ask them, then give it to them! Letâs take a look at how to apply it to your business.

http://pdguyon.com/blog/115/ask-and-you-shall-receive-the-most-powerful-marketing-question-you-could-ever-ask-part-2/

A Great Way to Frustrate Your Customers

The way marketers communicate through their marketing materials may be frustrating their customers. Effective communication is critical to creating new customers and keeping the ones you already have. Consider these learning styles for effective communication.

http://www.mugshotmarketing.com/marketing-tips/a-great-way-to-frustrate-your-customers

Jan 08

Website Design Mistakes

You’ll want to avoid these home page mistakes.
1. Large banner ads at the top of the web page. These increase download time, leave less space for your content, promote a different website, irritate visitors, etc. and if a visitor clicks on the banner, they will be taken to a different website, possibly never to return.
2. Too many ads. Again, these increase download time, increase page clutter, decrease overall ad effectiveness, promote a different website, and the visitor gets annoyed. Try to keep ads to 2 to 3 at the maximum unless your site is geared specifically towards advertising revenue.
3. Too much content per page. If you have too much information per page, you’ll only confuse your visitor. Don’t try to cram everything on your home page. You should have only one main idea on the home page, then build the rest of your site around your sub points. If your site is an on-line store, promote no more than 5 or 6 of your “best deal” or most popular products on the homepage.
4. Poor or unrelated graphics. It’s better not to use any graphics at all than to use poor ones. The graphics you do use should draw your visitor’s eye to important parts of your website.
5. Reciprocal links to unrelated sites or sites of poor quality. Only have high quality reciprocal links with sites that are relevant to your site.
6. Links to other sites on your home page. Why offer your visitor the door when they’ve just arrived?
7. A web based search engine on your site. Again, do you really want your visitors to find information and links to other sites?

MISCELLANEOUS DESIGN MISTAKES
Here are some miscellaneous design mistakes as well as suggestions on how to fix them:
1. Poor Loading Time: Cut down on graphics, graphic size and unneeded HTML codes.
2. Animated Graphics, Bullets, Arrows, etc.: Animated graphics are annoying to many people. Cut back on their use.
3. Scrolling, Jumping Or Animated Text And Mouse Trails Anywhere: Scrolling, jumping and animated text as well as mouse trails are distracting and will annoy your
visitors. Don’t use them anywhere, even on the bottom status bar. Do you really want to distract your visitor from your content?
4. Multi-colored Text: Having every letter in a word a different color or using multiple colored text looks very unprofessional and will annoy your visitor. The majority of your text should be one color. Use no more than two additional colors to emphasize important words.
5. Text Is Difficult To Read: Use dark text against a light colored background for optimal viewing. Black text against a white background is best. Also be sure that the text is large enough to be readable but not too large and that the font is easy to read. Arial or Verdana are the easiest fonts to read on-line, 12 pixels is the best size.
6. Too Many Highlighted Words: Only highlight important words and phrases. Use only one color when highlighting. The most frequently used color for highlighting is yellow as yellow is the most eye attracting color.
7. Gaudy Or Distracting Backgrounds: Choose a subtle background color or background graphic for your website as the background should enhance your site, not distract from it. If your visitor notices your background or background color, it is not subtle enough.
8. Different Backgrounds On Every Page: You should use the same background on every page of your site.
9. Multiple Banners: Lots of banners on a single page looks very unprofessional and makes your visitor think your site is no better than a banner exchange.
10. Overall Appearance Of The Site Is Poor: If the website doesn’t look professional, no one will trust the product or want to purchase anything from the site.
11. ANY Spelling Or Grammatical Mistakes: Even one error makes the site look unprofessional.
12. No Contact Information: Your visitor won’t trust you if they have no way of contacting you with any problems.
13. Poor Content: You won’t be able to keep your visitor’s attention if the content on your site is poor or is poorly written.
14. Poor Navigation: Your visitor won’t be able to explore your site if they can’t navigate around it.
15. Broken Links: Your visitor will become frustrated if they click on a broken link.
16. Incompatible Browser: Test how your website looks in multiple browsers.
17. Loud Sound Set To Autoplay: Turn off the sound and give your visitor the option of playing it. If your visitor should decide to play your audio, the volume should be set loud enough to hear but not loud enough to be annoying.
18. Video Set To Autoplay: Give your visitor the option of playing video. Although video is a great marketing tool there are people who find it annoying.
19. Poor Use Of Mouse Over Effects: Only use mouse over effects if they add something to your site.

Why I Took The 30 Day Blog Challenge

When I first heard of Dr. Mani’s 30 Day Blogging Challenge I thought it was a good idea but didn’t take action right away because I didn’t think I could find enough things to write about. In addition, I tend to procrastinate and was not sure I could be successful so I looked at my goals to try and decide.

http://pdguyon.com/blog/68/why-i-took-the-30-day-blog-challenge/

Dealing with Information Overload

This article is about the importance of content marketing in the field of entrepreneurship. Itâs about the key on how to make business more productive and on how to achieve the goal in a fast manner. Its all about content marketing.

http://marketerslog.com/dealing-with-information-overload

From Failure To Success- To Get Up And Get Going

This article gives meaning to what links failure to success. It gives the idea to any person who is in the journey of finding their way to success on how he or she may handle failure if the time comes. Itâs more on seeing the brighter side of life rather than suffering from it more.

http://marketerslog.com/from-failure-to-success-to-get-up-and-get-going

5 Ways to Add Spark to Your Press Releases

Many organizations and businesses want media coverage of their activities, accomplishments, products and services. At the same time many publishers are looking for local, national and international topics to cover. You can increase your chances of getting coverage from a news release (or press release) by following these tips.

http://www.mugshotmarketing.com/marketing-tips/5-ways-to-add-spark-to-your-press-releases

How To Succeed In Internet Marketing

Some people just want to complicate Internet Marketing. How about we make it simple? Here are 3 things I recommend you focus on to succeed in I.M.

http://buenrendon.com/2012/01/05/how-to-succeed-in-internet-marketing/

Jan 07

Website Design Tips

There are many different ways to design a website but you should follow some basics when designing your site. Here are some design tips arranged by category.

SELF EVIDENT
You’ll want everything on your website to be self evident. Here are some suggestions:
1. The home page looks like the starting page of your website and is an introduction to your site.
2. The hyperlinks are blue and are underlined.
3. The buttons look like buttons, appear 3 dimensional, and are clearly labeled.
4. The navigation links are clearly marked and are easy to find.
5. The user will always know where they are because each page has a title and headline along with navigation links.
6. Your links follow a logical order. Ex: The payment link is evident and is linked to your payment processor which is linked to your thank you/download page.
7. You only use universally recognized icons such as a house symbol to represent your home page.
8. Your site is easy to use and requires minimal instructions.

DEFINE AREAS
You’ll also want to clearly define areas. Here are some suggestions.
1. Have all of your content together. For example, don’t have a paragraph of content, then an ad, then another paragraph of content, then another ad, etc. If you do include ads within your content, make them blocks of ads, not individual ones.
2. If you have a large website, locate your links for specific pages or content on the left (or right) side with links to your main categories at the top of your page. (It’s a good idea to use a different background color so that your navigational links are apparent.)
3. Place any advertisements on the sides or bottom of the page. If you need to place a few ads at the top of your page, surround them with a border and make sure your headline is still visible “above the fold”. If you place ads on the left side, make sure they start at least one line BELOW your main content or headline. If you wish, include a block of ads in the middle of your content, especially if your website is geared towards ad revenue.
4. Cluster any testimonials after your product description.
5. Links to a company information or contact page with all your business information (business or company name, address, phone number, email address, website address, etc.) is located at the bottom of EVERY page.
6. Links to your Privacy statement, Terms of Service, Disclaimer, and other legal information pages should be at the bottom of every page.

The Fundamental Service A Local Business Wants To Help It Market Online

In this article about helping local businesses market themselves on the internet, Kevin Brown describes the fundamental core consulting service that local businesses want (and the mistake they initially made …)

http://kevinsbrown.com/the-fundamental-service-a-local-business-wants-to-help-it-market-online.html

LEARNING TO LOVE THE BORING TASKS OF YOUR BUSINESS

Learning how to embrace the seemingly menial and futile tasks in your online business is paramount to achieving results.

http://www.earlybirdmarketing.net/learning-to-love-the-boring-tasks-of-your-business

My SMART Internet Marketing Goals For 2012

Setting internet marketing goals is very important. Its even more important for you to set realistic and attainable goals. I have set seven realistic goals that will serve as my map for success in 2012.

http://www.dayjobknockout.com/internet-marketing-goals-for-2012/

Finding internet marketing niches

Finding internet marketing niches is a very important part of starting your internet business. What is the focus of your business? It is time to come up with the main idea for your business. Start the process with brainstorming.

http://www.freecomputerclassroom.com/finding-internet-marketing-niches/

Keep Website Visitors Coming Back

To earn money you need to keep website visitors coming back. The main way to do this is through providing fresh content. This helps to call attention to the value of the posts and the validity of the site.

http://www.freecomputerclassroom.com/keep-website-visitors-coming-back/

Jan 05

Design Your Website To Reduce Download time

Studies have shown that visitors will become VERY impatient and may click away if they feel your website is taking too long to download.  Here are some ways to reduce the size of your website so that it loads faster.

  1. Your home page should download in 8 seconds or less. (The connection speed for 28.8 modem is 5.85kbps so it would take about 7 seconds to download a 40 kb website. PLEASE NOTE: This is the slowest modem for those using a dial-up service.  While most people in the US have a broadband connection, people in other countries may still have slower connections.) For more information about download speeds check out this whitepaper: http://www.keynote.com/docs/whitepapers/economic_impact_of_downloadspeed.pdf
  2. Resize your graphics so that they load faster and are optimized for Internet use.   Resize your graphics using a graphics editor.  Do not resize your graphics by changing the height and width tags in your HTML code as this does NOT change the file size, just the dimensions.
  3. Always set image sizes in the image tags. Set both height and width tags for every graphic even if it is only 1 pixel. Including the dimensions of an image in the image tag <img> tells the browser downloading the image how much space to set aside. (To get the exact dimensions of an image, hover your mouse cursor over the image.) Also, the image will load AFTER the text downloads so it seems like your web page is downloading faster than it actually is.
  4. Delete repetitive HTML from your source code, especially style tags. You don’t need these tags repeated unless you change the font or font size.
  5. You may want to divide your web page into at least two tables. You could have a mini table at the beginning with your heading, logo, and 1-2 paragraphs, with the remainder of your page in another table. Include everything that appears “above the fold” in your mini table. The mini table will load first and your visitors will be able to start reading your sales copy or content while the remainder of your site loads.  If your sales page is very long, use more tables to break up the page into more sections.
  6. Don’t set table heights for your web pages as what is 3 inches in one browser, might be 6 inches in another. This prevents your pages from loading more than once in some browsers.
  7. Don’t use all of the 8 bit colors (216 web safe colors) for simple graphics. Try to use only the 16 named colors for these.
  8. Try to only use the safe, 8 bit color palette (216 total) instead of the 16 bit  4,096 total) or 32 bit (16,777,216 total) palette. Most of the safe colors display accurately on all browsers and using more colors increases your download time. If you use photographs on your site, this won’t be possible as photographs contain far more than 216 colors.

How To Succeed In Internet Marketing

Some people just want to complicate Internet Marketing. How about we make it simple? Here are 3 things I recommend you focus on to succeed in I.M.

http://buenrendon.com/2012/01/05/how-to-succeed-in-internet-marketing/

NLP 101: Power of your voice
NLP is not just about the words you use, but also about when,
where, and how those words are delivered. One of the most powerful
tools you have in that delivery is your voice.

http://nlpmonthly.com/nlp-training/nlp-101-power-of-your-voice/

NLP 101: Stop children. What’s that sound?
You know how important the quality of your voice is in
delivering those well crafted words. Now, let’s talk about some of the
aspects of your voice that make it or break it.

http://nlpmonthly.com/nlp-training/nlp-101-stop-children-whats-that-sound/

NLP 101: Stop again children. Even more sounds!
Rediscover some more aspects to your voice that can improve
your communications, if you are using them well.

http://nlpmonthly.com/nlp-training/nlp-101-stop-again-children-even-more-sounds/

NLP 101: Don’t use that (tonality) with me mister!
Another quick check to determine if you’re using your voice
well. This time it’s about tonality and what you are communicating
non-verbally by how you end a sentence.

http://nlpmonthly.com/nlp-training/nlp-101-dont-use-that-tonality-with-me-mister/

Jan 04

Design Your Website To Grab Your Visitor’s Attention

You need to grab the attention of your visitors within the first few seconds of their arrival on your site so that they stay and explore your site further.

Here are some suggestions:
1. Your logo and header graphics should communicate what your website is about.
2. Use words and phrases in your headline that will attract the curiosity of your visitors.
3. Don’t use words that tend to discourage the attention of your visitor.
4. Keep your headline short and concise.
5. In your headline, use the main keyword or keyword phrase used to optimize that particular page. Some visitors reached your website by searching on that particular word or phrase. If you use it in your headline, they are more likely to further explore your site.
6. Use a different font for your headline. Georgia or Tahoma would be good fonts to use.
7. Use a larger font for your headline to attract the eye of your visitor.
8. Use a different color for your headline than for your content.  Dark blue or red works well for headlines.  Use black for your content.
9. Studies show that black text on a white background is best and the easiest on your visitors’ eyes.  Don’t put your content on a patterned, busy, or colored background as doing so tends to distract your visitor.

Here are some suggestions for the remainder of your content.
1. Use a different color font to emphasize important words or sentences.
2. Highlight keywords and phrases. Yellow works best.
3. Use a slightly larger font for important sentences.
4. At low resolutions such as those for a computer screen, it is easier to read small text in a sans serif font such as Arial or Verdana.
5. Capitalize important single words or phrases. Do not capitalize whole sentences.
6. Use common, everyday words which are easily understood.
7. Do not use abbreviations. Not all of your visitor’s will understand what an abbreviation stands for.
8. Do not use slang. The Internet is worldwide which means you may get visitirs from different countries and/or cultures with no idea at all what a slang word means.
9. Keep your sentences simple.
10. Your paragraphs should contain from 3 to 5 sentences and no more than this.
11. Studies have shown that it is more difficult to read from a computer monitor than it is from a printed page. Since your visitor will read about 25% slower, keep your paragraphs and sentences as short as possible.
12. Use graphics to emphasize a particular section of your content. For example, use an image of a book cover when promoting an e-book.
13. Avoid using animation. Most people find animation annoying as well as distracting. In addition, your visitors’ eye will constantly be drawn away from your content and towards the animation. Do you want your visitor looking at the animation or at your sales message? EXCEPTION: If your site is a content site, you may want to use animated banners for products or services you are promoting on that site.

Goal Setting in the Present: Nine Goal Setting Lessons

One of my top goals is to become an information marketing entrepreneur. You know the kind who sits at his kitchen table in his underwear and makes money while he sleeps? As you know, goal setting, is a necessity, especially when you want to make improvement, but how does one get good at setting and achieving goals in the first place?

http://pdguyon.com/blog/58/goal-setting-in-the-present-nine-goal-setting-lessons/

The Idea Of Content Marketing As the Most Productive Task

This article is about the importance of content marketing in the field of entrepreneurship. Itâs about the key on how to make business more productive and on how to achieve the goal in a fast manner. Its all about content marketing.

http://marketerslog.com/the-idea-of-content-marketing-as-the-most-productive-task-2

The Masterplan For The Year 2012

This is a blog post explaining a little bit about what I’m going to do with my internet marketing effort starting this year like slowly moving my focus on doing SEO and trying new traffic generation and creating more valuable content.

http://marketerslog.com/the-masterplan-for-the-year-2012

Challenges, Do-Yous, and Goals — Oh My!

 Develop a little flexibility in thought through reading these  three points of view, and maybe even use that flexibility to work towards your goals!

http://nlpmonthly.com/examples-from-the-world/challenges-do-yous-and-goals-oh-my/

Finding New Clients For Our Local Small Business Consultancy

In this second article about providing consultancy services to help small local businesses with their online marketing, Kevin Brown describes the 3 main ways they use to find new clients for their startup consultancy. You will notice one VERY INTERESTING thing – none of these methods for finding new clients uses any paid advertising…

http://kevinsbrown.com/finding-new-clients-for-our-local-small-business-consultancy.html