4 Things Web Analytics Can Teach You – What Your Traffic’s Telling You

February 22, 2017

Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.

Listen: Your Customers Are Talking

There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your website:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. Website owners often find the generic words their visitors use to find the site, And while these generic keywords may bring a great deal of traffic, these visitors may not stay very long on the site. The longer a visitor stays on your site, the more likely they are to buy something. So you want to identify the keywords which they use. Analyzing that data allows you to see which keywords are effective for you.

2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.

3. You see if your traffic’s leaving as soon as they hit your landing page you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience… Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”

4. You see where people are exiting your site. This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:

• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.

• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire’s too long.

Web analytics puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.


Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists

February 20, 2017

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked these questions, they often brush them off. This is because most of them, especially those who have not yet learned the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet.

The truth is, they all end up very upset because they fail to realize the actual secret behind the success in Internet Marketing.

Having a website is not a guarantee that your online business will succeed. How will you succeed if people do not know that your business even exists online? The key to Internet marketing is to get your business noticed.

An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and important tool in Internet marketing.

Basically, an opt in list is a list of names and email addresses of people who have agreed to obtain any kind of information from an online businesses such as yours. The term “opt in” means that you have their permission to send to them emails, newsletters, brochures, or promotions that you have in your online business.

It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity on the Net.

Because of the feasibility of building an opt in list on Internet marketing, most online entrepreneurs consider it as the most treasured tool online. They need this list in order to get their consumer’s attention and sustain interest.

By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase items from you.

An opt in list is considered to be the most important item to an Internet marketer. In fact, if something bad happens such as an emergency or catastrophe and the marketer could only save one item, it would be his or her opt in list saved on a backup disk.

Just imagine how these people value their opt in list. If this is the case, then it must be really something, right?

So, for people who are not yet aware of the importance of building a highly targeted opt in list and would like to know how to build one or more, here are some tips that could be very useful.

1. Decide on your niche market or your target market.

It is extremely important to know your target market in order to build a targeted list of subscribers. It would be really confusing and time consuming if you build an opt in list with no particular market in mind.

Moreover, having a niche market would bring more focus to your marketing campaigns and would derive better results because you have directed you emails to people who would most likely be interested in them.

2. Be sure that your selected target market is available in the Internet.

Just choosing a niche market is not a guarantee that you can start building an opt in list in that particular niche. Since, an opt in list is specifically generated to aid in the growth of an entrepreneur’s Internet business, it is important to choose a niche market that is available through the Internet.

The concept is basically simple, how can you promote your online business if your niche market is not available in the Internet? Hence, it is extremely important to verify if your target market is available online.

3. Verify if your chosen target market is an income-generating market.

Building a highly targeted opt in list will just go to waste if your niche market is not generating any income at all.

Try to verify their income-generating potential through the search engines, wherein you will find some paid ads related to the keywords you have searched. This would only mean that if somebody is willing to pay to advertise in the same target market that you have in mind, chances are, you will be able to reap positive results on your target market.

4. Generate solutions to the problems of your target market by using Internet forums in your niche.

Creating your own forum or posting to and reading posts on existing forums will help you to identify the problems your potential customers are facing. Then you can create one or more products that will solve your target market’s problems. In turn, it will be very handy when you start building your opt in list.

Indeed, the success of an online business greatly depends on an opt in list. Having an opt in list means you can send emails to your subscribers as well as produce a newsletter to build your rapport with them. You can also use a newsletter to promote products and at the same time create the need for them which, in turn, will generate more income for you.

As they say, “the money is in the list” which is why most businesses consider an opt in list to be as valuable as gold.


New e-Courses on DWWD IM ACademy

September 30, 2016

I have just uploaded 3 new video ecourses to DWWD IM Academy.

They are on You Tube, Instagram and Twitter marketing.

Each video course consists of 10 featured videos plus 4 bonus videos.

By the terms of my license, the minimum I can charge is $9 so that is the price I have set for the next week. The price will go to $17 at noon on Sat. Oct 8, 2016.
You can check them out at http://DWWDIMAcademy.com

Just a reminder that the FR.EE e-course ‘How To Double Your Email Conversion Rates’ will no longer be offered for FR.EE as of noon Wed. Oct 5, 2016 and will then be available for $7. So if you want this e-course at zero cost, please view it before then.

I am currently working on another text e-course titled ‘How To Write An Email Campaign That Converts’. This e-course will be available by Sunday, Oct 2, 2016 and will be offered at no charge for 1 week only. Be sure to get this e-Course before I start charging for it!

Donna

http://DWWDNewsletter.com
http://ResellerRightsMonthly.com
http://DonnaSuggests.com
http://DWWDSpecial.com
http://DWWDBlog.com
http://AskDonnaWalsh.com
http://ProfitableReports.com
http://DIYBeautyHealthandFitness.com

Recommend “DWWD IM Academy” to your
friends. Send them to http;//DWWDIMAcademy.com


Sitemaps 101 – Benefits of and Tips on Designing a Sitemap

September 1, 2016

Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool directs you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.

How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.

What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.

What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.

What purpose does a sitemap serve?
A sitemap, like any other map, gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.

As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.

What are the benefits of having a sitemap for my website?

1. No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.

2. Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.

3. Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.

4. Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be of future interest to them since the sitemap would display all information found the site.

How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.

The most widely used format is the full categorical. Based on the results of a 2009 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.

Some tips in setting up your sitemap

1. Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.

2. Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.

3. Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.

4. Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).

5. Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.

6. Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.

Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.


IM Audios.

July 30, 2016

I have just finished setting up the MRR option to 20 IM Audios. You can either download the audios with user only rights or purchase MRR so you can give these audios away to grow your list, sell them individually or in a package, or even sell MRR.

Go to http://IMAudios.com for more information about either option.

PLEASE NOTE: If you purchase the package, you will automatically be enrolled in my affiliate program. You will then receive 50% commission for every package you sell, payable on the first of the month, 30 days after the guarantee period expires. OR, become a member by joining at http://DWWDHq.com/del. You will then automatically be enrolled in my affiliate program.

You will find links to all my products under the Promote tab.