Welcome to DWWD Blog!

January 1, 2012

DWWD Blog contains articles about website design and development.

If you have any questions about website design and/or development, please post a comment or use the ‘Contact Me’ form.  I will try to answer as many questions as possible.

If you would like more information about Internet Marketing, check out my newsletter blog at http://DWWDNewsletter.com.


Using an Autoresponder to Publish an Ezine

August 24, 2016

There are many uses for an autoresponder. One such use is the publishing and distribution of an ezine or newsletter. Since autoresponder services usually are set up to send automatic responses to
the people on the list at certain intervals after they sign up, setting up an autoresponder to send out an ezine can be a little confusing.

Depending on the service or autoresponder that you are using, you will need a ‘broadcast’ feature. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages are not sent out at intervals. The messages can, however, be scheduled to go out on a certain day, which has no bearing on when the subscriber was actually added to the mailing list.

Broadcast messages are ‘one time’ messages that are only sent to your current mailing list. People who sign up for your list after the broadcast has been sent do not receive it, unless the specifically request it with an autoresponder address, which you must set up.

Using the broadcast feature of most autoresponder services, you can simply go and either type your newsletter, or copy and paste it into the editor, then choose to send the broadcast to your entire mailing list. More advanced autoresponder services will usually have broadcasting features.

Using an autoresponder to maintain a mailing list and to distribute a newsletter is a wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on the schedule that you set. List maintenance can become very difficult without the automation that autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and have it delivered to your mailing list, no matter where you are or what you are doing. That is the beauty of automation!

Since all past broadcast and autoresponse messages are saved, you can easily refer back to old issues, or allow people to request past issues. You can also use the tracking feature throughout
each issue of the newsletter to determine how many clicks you are getting for the various products or websites that you promote in your ezine.

If you have not yet purchased an autoresponder or signed up with any autoresponder service, make sure that you inquire about the broadcast feature first. Not all autoresponders or autoresponder
services have this feature, and as your marketing progresses, you will find that this is one of the most useful features of the service or program.

PLEASE NOTE: The autoresponder service I use and highly recommend is Aweber. You can try them out before signing up as they offer a free trial. Check Aweber out HERE.


Viral Marketing 101 – Not Using It Could Kill Your Business!

August 23, 2016

Creativity. This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could die.

While there are many methods and schemes used by e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business.

Viral Marketing Overview

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because it is relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and will most likely open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that consists of potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Many sites and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. This type of marketing is also very low cost and not using it could be downright business suicide. All it takes is a great idea, a good addicting game, a funny story, etc.; many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.


Boost Your Business With Blogging!

August 22, 2016

A business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and a flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
1) Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

2) Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

3) Feedback. Blogs are good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action for any customer concerns.

4) Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take an active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste the URL to your blog. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, reading your blog, moving on to the next post and coming back for new posts and updates.

A blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine results page. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced about the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea of what you should post.

2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. it is best to set up your blog on your own server. That way you can control everything.

2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

3. remember the following safety measures in blogging:
– legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
– create blogging policies; set limits on who gets to blog and what information is allowed to be made public;
– avoid an outright marketing blog or you chase away your readers;
– keep content updated, relevant and fresh;
– reinforce your company’s core values;

4. Start blogging and complete 20 posts before starting to market your products or services.

5. Begin marketing.

6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.

7. Adjust if needed. You can always play with your designs as long as the design match your company’s identity.

8. Strive to be consistent with your topic all the time.

9. Try to post unrelated topics with general and broad appeal. However, do stick within your chosen niche.

10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs. Better yet, post something daily.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.


A Handy Guide For Beginners In Choosing A Webhosting Company

August 20, 2016

Choosing the right web hosting company plays an integral part in the success of your online business. For one, your business website is the place where people can get more information and learn about your products and hopefully, make a purchase. Let’s face it: more and more people are finding the internet useful, and you will most likely fail in your business if you don’t use it to your advantage.

If you are not sure what to look for in a web hosting company, here’s a simple guide that can help you out.

It’s always better to start small, most especially if you are setting up a niche website. Choose a plan that offers the smallest space available and start from there. You can always upgrade your plan once the demand for it increases, anyway. No need for you to subscribe to a high-end plan if you won’t be able to maximize what you are paying for.

You need to ensure that you find a reliable web hosting company. If server crashes become a regular occurrence or if it takes a long time to get in the site, your site’s visitors are more likely to move on to another one. Not even loyal customers will stick around if this trend keeps up. To put it simply, a non-reliable web hosting company results to a non-reliable website. No two ways about it.

To avoid this from happening, here are simple tips to ensure that you get a reliable web hosting company.

1. It’s a good idea to look for reviews on web hosting companies in order to find non-biased opinions about them. There are a plethora of review specific sites that you can use. Forums or message boards catered to web hosting companies are another good option. Be careful though; some of the reviews or comments you’ll encounter might just be a disguise by the companies themselves in order to gain customers. In other cases, the reviews might be by affiliates of the hosting company. To filter out the authentic reviews from those that are contrived, you’d do well to find as many sources as possible and assess each one carefully.

2. Contact the web hosting company’s support department and ask some questions. I’m sure you’ll agree that nobody wants to stick around with a company that doesn’t give you helpful information when you need it. More often than not, a trial call should tell you whether you’ll be getting reliable service from a web hosting company or not.

3. Determine if they oversell their services. Some companies are aggressive in offering a lot of cap space and bandwidth even if their server is ill-fitted to handle the strain. In a situation like this, server crashes can occur when you use the bandwidth presented to you at its full capacity, even if you have paid for it.

As a final advice, it is better to go with a dedicated host rather than a shared one. Having your own broadband pipeline removes the possibility of speed issues and outages. Technical issues can cause major problems if they occur at critical times. However, as this is much more expensive than shared hosting, you may want to wait until to get dedicated hosting.


A Successful Website Needs Link Popularity

August 19, 2016

Link to your site from other websites is one of the most common ways to get your site noticed on the internet. However there has been some misuse of this technique in the way of creating ‘link farms’. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. However, if you are a website owner that uses link exchanges in the proper way, you can get some great results with this technique and see much more traffic coming to your site.

When you use this linking technique properly you can create an important internet presence. When you have links pointing to your website you will see improved rankings from the search engines as well as increased traffic to your site.

The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. You would usually do this with a website that had relevant content to your website.

Another common way to build links to your site is to pay for incoming links from high ranking websites. This is an effective method but the payment may be recurring on a monthly basis.

Do some article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and submit them to other websites, mainly article directories. With each article that you submit you include a link to your website. You can then submit your article to high ranking article directories like EzineArticles.com, ArticlesBase.com and GoArticles.com. Readers love to know more about the topic they are searching for and if you provide good information in your article then your readers will more than likely click on your link and visit your website.

Join a forum online that relates to your niche and become a contributor, posting regular posts and comments. Set up your signature to include a link back to your website and every time that you make a post on the forum you are creating another link pointing back to your site. If you make your comments interesting and informative then other forum members will likely click on your signature link and visit your website.

Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you extra internet exposure and remember to link your blog to your website. You can post new content to your blog regularly to increase ranking and exposure.

To increase the traffic to your website you need to be prepared to put in the time and effort required. There are also methods that you can pay for to increase rankings such as the point about paying for inbound links. You can also pay for Adwords advertising to promote your website. If you can afford to pay for these services they will benefit your website but if you can’t afford them right now then just try some of the free methods.

With any of these link building methods you need to target a specific audience to your niche. This is particularly so with the paid methods as you don’t want to pay to receive visitors that have no interest in your niche, product or service.

You also want to keep your current visitors coming back and you can do this by having an interesting and quality website that they will want to return to. Monitor each method that you use for building links and find which one’s work best for you and then continue to build using the methods that are working well.