Welcome to DWWD Blog!

January 1, 2012

DWWD Blog contains articles about website design and development.

If you have any questions about website design and/or development, please post a comment or use the ‘Contact Me’ form.  I will try to answer as many questions as possible.

If you would like more information about Internet Marketing, check out my newsletter blog at http://DWWDNewsletter.com.


Survey Tools

February 25, 2017

In today’s world, survey tools are an essential medium for getting feedback, which in turn is important in forming the right decisions. It is through the use of survey tools that you will be able to receive feedback.

A survey is actually one of the best ways of getting information about the preferences, attitudes, beliefs, or behaviors of your subscribers, customers and prospects.. And, the results then are essential in order to determine models and trends that will help you realize some of the possible changes you need to do.

Because of the results you get, you’ll be able to realize what areas you will need to improve in order to increase the overall effectiveness of your business.

Traditionally, the easiest and fastest way of managing a survey was to form the actual survey, that is, print it out and mail it to the target respondents. This has in fact been used until now; however, many individuals and organizations today, with the power of some technologically advanced survey tools, conduct surveys online.

This phenomenon then led to the formation of the concept for web surveys, which is actually one of the hottest trends not just in the business industry, but of course in the research industry. It is through these web surveys that individuals and organizations are able to gather feedback about people, events, ideas, products and even services.

Along with the rise of the concept for web survey is the emergence of some web survey tools for forming this type of survey. The online survey tools are now available as both self-service and full-service website providers that generally aid individuals and organizations with their survey project needs.

It is the online survey tools that provide the resources for you to start designing the survey questionnaires. It is also through the online survey tools that the individuals and organizations are able to gather, organize, and analyze the survey results all in just a single web browser. How come? It is simply by way of storing the results on the computers.

There are a number of online survey tools these days. In fact, several sites on the web make some survey tools available for whatever survey project you have. These companies then, with the power of their available survey tools, can guide you along the process of creating an effective survey. It is just important to note that online survey tools in general are basically Application Service Providers (ASP) and they do not need you to download or install software.

But, there are also a few online survey tools that are not application service providers, therefore, they require you to purchase their software that can be installed and downloaded for you to start designing the survey you need.


Improve the Usability of Your Website

February 24, 2017

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. It is much easier for your visitor to read your content (especially important if it is a sales page) if you use a 12.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 10 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.


Why Write an eBook?

February 23, 2017

It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my
ebook when it’s so impossible to get anything published these days?”

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.

After you’ve writtten your ebook

Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.


4 Things Web Analytics Can Teach You – What Your Traffic’s Telling You

February 22, 2017

Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.

Listen: Your Customers Are Talking

There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your website:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. Website owners often find the generic words their visitors use to find the site, And while these generic keywords may bring a great deal of traffic, these visitors may not stay very long on the site. The longer a visitor stays on your site, the more likely they are to buy something. So you want to identify the keywords which they use. Analyzing that data allows you to see which keywords are effective for you.

2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.

3. You see if your traffic’s leaving as soon as they hit your landing page you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience… Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”

4. You see where people are exiting your site. This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:

• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.

• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire’s too long.

Web analytics puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.


Here’s Why Using Camtasia Can Increase Your Affiliate Checks

February 21, 2017

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates by thinking of ways to make more sales.

There are many tips and techniques being taught to affiliates in order that they have the best strategy so their plan works effectively and results in more earnings.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. There is nothing better than the feeling that your hard work pays off as the number of sales you make increase.

This is Camtasia in action. It is a proven fact that by giving your customers something they can actually see, your sales can explode instantly.

You do not need a lot of training to learn how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations.

For those of who do not know how Camtasia works, check out the following:

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

2. Can easily convert your videos into web pages. Once converted you can have your customers visit that particular page. Videos are easier to understand and process mentally unlike text which oftentimes is a difficult thing to do.

3. Upload your pages. Publish them through blogs, RSS feeds and podcasts. You may want your Camtasia videos to get spread around and reach out to other people that may be potential customers. Nothing like being visible on many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia.

You can…

Create stunning multimedia presentations that are proven to increase sales because all of your prospects’ senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use a product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website once they are finished viewing the video. Make the most of the presentation by putting your site location at the end so they can go there if they want more information.

Multiply your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that include pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.

Publish valuable info products that you can sell for a much higher price. The product will be well worth the price you are asking because of the full colored graphics, menu and templates that you will be using.

Minimize miscommunication with your customers.The good thing about multimedia is, nothing much can go wrong.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program or any product you promote.

Note that the main purpose of using Camtasia when promoting an affiliate product or service is to boost the income that is generated.

Try to focus on the goal that you have set for yourself which may