Welcome to DWWD Blog!

January 1, 2012

DWWD Blog contains articles about website design and development.

If you have any questions about website design and/or development, please post a comment or use the ‘Contact Me’ form.  I will try to answer as many questions as possible.

If you would like more information about Internet Marketing, check out my newsletter blog at http://DWWDNewsletter.com.


3 Quick Ways To Start Your Own Online Business In Less Than 24 Hours

March 15, 2017

The Internet and online business especially are becoming more and more popular in today’s world simply because people are starting to see the true benefits of the web, consumers are starting to trust the web more, and more importantly, the start up costs for a online business are next to nothing compared to the offline world of business start ups.

The only set back most people run into when wanting to start one of their own online business is How and Where to get started.

I did a Google search under the keyword term “home based business” and the search results returned over 9 million results for that keyword alone.

That’s a pretty intimidating number for someone wanting to start their own home based business on the web wouldn’t you say?

These were the same obstacles I was up against when I first ventured into the online world of business.

But I didn’t let that stop me and I hope that won’t stop you either from starting your own online business.

So, I saved you the hassle and put together 3 of the quickest ways for ANYONE(that’s You) to start their own online business with next to no investment required and to get started in less than 24 hours.

Are you ready? I hope so.

Business Model #1. Affiliate Programs.

Affiliate Programs are simply programs set up by a business owner where others sign up and run promotions for the business owner for a agreed upon commission(usually between 10 – 75%).

The great thing about Affiliate marketing is it doesn’t cost you a single penny to get started, you don’t have to worry about refunds or customer service that come with owning your own product.

All you have to worry about is generating the traffic to your affiliate link and collecting your commission checks.

This is the quickest way to get started online… Period!

Business Model #2. Resell Rights.

Resell Rights are simply products that have already been created and are available to anybody who is willing to pay for the Resell Rights to market them.

The upside to this is you get Ready-To-Go websites with PROVEN sales letters that convert. The best part of all is… you get to keep 100% of the $Profits$.

The draw back is you can’t claim those products as your own. The original creator of the product maintains full rights. You just get to keep all the profits.

Not such a bad trade off wouldn’t you say?

Business Model #3. Private Label Resell Rights.

Private Label Resell Rights are simply products that are ready to be branded with your name to it.

What I mean by that is you get full rights to the product or products and are able to claim them as your own even though you didn’t create them yourself.

This is the fastest way for anyone who really doesn’t have any experience or knowledge on how to create their own products to start an online business.

The other really cool thing about Private Label Resell Rights products is they often come with Ready-To-Go websites which again saves you time and money in having to create them yourself.

Well there you have it, 3 Quick Ways To Start Your Own Online Business In Less Than 24 Hours.

The easiest way to locate any of the above via the search engines is by entering something like this into there search engine web form:

affiliate programs + “what your niche is”

(Note: make sure you use the quotations around what niche you want to target. Very Important!)

This will save you time and target your search much better, where as if you were to just enter ‘affiliate programs’ into the search engine web form you would get a gazillion results, leaving you frustrated.

Now, the only thing left for you to do Right NOW is make a decision on what you would really enjoy doing as a business online.

Once you’ve figured that out the only thing left for you to do is put together a… Plan For $Profit$.


Who Is Your Audience?

March 14, 2017

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn up his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.


8 Steps To Irresistible Email Copy Every Time

March 13, 2017

=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO?

Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:

– What do your prospects/customers want?
– What frustrates your prospects/customers most?
– Who else is selling something similar to you?
– Why should your prospects/customers believe you?
– Why should prospects/customers respond to you instead of someone else?
– What kind of appeals will your target market respond to?

=> Step #2 – A GREAT SUBJECT IS YOUR OBJECT

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:

– State a powerful benefit – “Empowerism Satisfies Your Need for Leads”

– Pique curiosity – “Empowerism Has Uncovered the Secrets of Success”

– Write your subject line with a news angle – “Empowerism Launches RSVP For Those Who Want to Double Their Money Fast!”

– Offer Immediate Gratification – “With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight”

Here`s an important “homework assignment”: Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the “losers” to use for other purposes or spruce up later.)

=> Step #3 – WHAT`S IN IT FOR THEM?

Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic…logic justifies emotion…emotion drives sales (see below).

Here`s a rule of thumb for benefits: ask yourself “What can my product or service do for my customer?” Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.

=> Step #4 – AN EMOTIONAL APPEAL

When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to “jumpstart” your prospect.

Selling health supplements? Go for the “fear of illness” button with “A Natural Way to Save Your Eyesight.” Selling political bumper stickers? Hit the “anger” button with: “Let the President Know What You Think of His Policies.” Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.

=> Step #5 – A NAME YOU CAN TRUST

To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.

How do you do that? Here are three ways you can build credibility with the readers of your sales letter:

– Provide testimonials.
– Include endorsement letters from authority figures in your industry
– Make your offer and promises sincere and believable.

=> Step #6 – A GUARANTEE

Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.

=> Step #7 – DON`T FORGET TO ASK

It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple.

– From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order — consumers love choice. It tells them, “You`re talking directly to me and meeting my unique needs.” If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.

=> Step #8 – THE EYES HAVE IT

It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.

The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (…) to give your copy more rhythm. Bullet points are excellent eye-catchers – use them whenever appropriate.


How to Create an Outline For All of Your Articles

March 11, 2017

You’ve done it through junior high, expanded on it through your high school years, then wrote chapters while in college. No matter how many times a person has done it, writing articles has proven to be a task many continuously avoid. Now at a time when writing articles could help your job or work, facing the job at hand can be still viewed as an unpleasant task.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk over piping hot coals than do some article writing. What sets people apart from others towards article writing is that they are prepared and have some methods and procedures in place when writing articles.

One of the methods you can use to prepare yourself when writing an article is to create an outline first. Creating an outline for all your articles makes you prepared. You have an idea of what to do first and a plan for your succeeding steps. Being prepared makes the job easier and faster.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. At this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal points that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project can guarantee and ensure that article writing can virtually go without any hassles. Creating an outline for all your articles will get you ready and you can breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines on how to create an outline for all of your articles.

Do a couple of brainstorming sessions where you jot down your ideas. Think of some ways that will attract the interest of your reader. Designate a time frame where write down all the ideas that you can use for your articles. By this time you should have done all your research. Review and reread your ideas and notes to gain sufficient familiarity with your topic so that writing them down later will be easy for you.

The next step is your sub topic and sub titles.You would to write a first sentence for your article, one that would immediately grab the attention of your reader. You would do the same for your sub topics as well. To be concise, you need to get all the facts that will support your point.

These are the framework or skeleton of your article. Now its time to add the flesh and the meat to your article. You will need to connect all your paragraphs and sub topics. This will form the body of your article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel embarrassed. As you gain article writing experience, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you don’t drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep on track. All those hours spent in outlining your article will not go to waste. This will serve as your guide when writing articles in the future. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.


Getting Started With Videoblogging

March 10, 2017

Videoblogging is the next generation of blogging, posting ideas and products over the internet. Everybody knows about textblogging. Now people can use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you can reach your prospective customers,or advertise your line of products or your services. It’s just like showing a commercial and it’s free. And if you videoblog through RSS, then most probably you are getting through to your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before spending their money on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product in a video, people watch the video. If they like your product, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it will most likely catch attention. Now imagine your product being displayed videoblog. You’ll get orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. As long as you know how to use your camera, you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you want to present your products in the optimum way so get the best one possible. Make a short story, or just present your products. Just make sure you are getting the best profile each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sound for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside. It may slow down the computer so others may steer clear of it. Download time may also be time consuming.

But don’t let these stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your products. And at times, those are enough to make a sale.